The Peekaby Play Kit is stage-based toy set designed for child development from birth to 24 months of age. The kit is comprised of toys that generate specific movements that are essential to a child’s development and are developed by experts from the Department of Child and Family Studies of Seoul National University(SNU). The toys are engineered to optimise the development of the body, cognition, language, and emotion.
Parents can also benefit from the online guide on Montessori education at home. In Korea, the brand gained momentum through their monthly subscription service that is in sync with the child's development.
Peekaby’s operator, Ordinary Magic Corp., was selected as one of the top 2021 startups for its technology and expertise and was funded by the South Korean Ministry of SMEs and Startups.