Ordinary Magic Corp.

Company Profile

The Peekaby Play Kit is stage-based toy set designed for child development from birth to 24 months of age. The kit is comprised of toys that generate specific movements that are essential to a child’s development and are developed by experts from the Department of Child and Family Studies of Seoul National University(SNU). The toys are engineered to optimise the development of the body, cognition, language, and emotion.
Parents can also benefit from the online guide on Montessori education at home. In Korea, the brand gained momentum through their monthly subscription service that is in sync with the child's development.
Peekaby’s operator, Ordinary Magic Corp., was selected as one of the top 2021 startups for its technology and expertise and was funded by the South Korean Ministry of SMEs and Startups.

Company History

January, 2022 Goes global with launch in Shopee Singapore
February, 2022 Selected as one of the top 2022 startups by Korea Credit Guarantee Fund
March, 2021 Received a seed investment from Seoul Techno Holdings
January, 2021 Launched brand of toys for development, PEEKABY®
February, 2021 Awarded Women Startup Competition 2021
November, 2020 Established Ordinary Magic Corp.

Factory / Branch Office

Ordinary Magic Corp. (www.peekaby.com)

  • The person in charge

  • Telephone

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  • Address

    156 Yeoksam-ro, Gangnam-gu, Seoul (06249)
Business Type Manufacturer
Main Product Peekaby Play Kit: Stage-based Montessori Toy Set
Established 2020-11-10
Total Annual Revenue
Total Employees 5~10 people